Marketing with Video and Social Media


Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use digital media as an effective marketing tool? Could you see yourself running your own on-line business? This course offers you the opportunity to learn and apply the fundamentals of marketing using digital media platforms including the web and social media.

In the recovering global economy where there is an upsurge in on-line business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.


If you are more interested in the practical skills and gaining an in-depth knowledge of digital media design and software development tools, then why not also check out our Creative Multimedia courses.

Career Opportunities

As a graduate of this course, you can pursue careers in a range of areas including:
• Marketing/Sales
• Advertising
• Digital Marketing
• Website Content Management
• On-line Business

Course Structure

Learners are prepared for the following:

  • Understand and apply the fundamentals of marketing.
  • Understand the principles and concepts underpinning buyer behaviour.
  • Design websites to represent an organisation or market a product.
  • Develop social media marketing and viral video campaigns.
  • Develop, create and run an on-line advertising campaign via social media platforms.
Core Elements
  • Marketing Practice
  • Advertising
  • Digital Marketing
  • Video Editing
  • Behavioural Studies
  • Statistics
  • Entrepreneurial Skills
  • Work Experience
  • Course Code

  • MVS
  • Duration

  • 1 year – full time September to May
  • Number of places

  • 30
  • Number of contact hours per week

  • 25
  • Timetable contact

  • 5 days

I found learning Digital Marketing, Social Media Platforms and other new technologies fascinating. Now I am able to explain what is going on behind the scene in different search engines and how Google, Facebook, Twitter, Pinterest, LinkedIn, Google+ …etc work.  I learned how to design  a website by using HTML, CSS, Javas scripts and CMS.  Added to that, I learned how to optimise websites to improve search engine results to attract customers.  The idea of collaborating business with new technology opened my eyes  to another world I have never thought about.   The lecturers at BFEI are supportive, helpful and gave me the confidence to decide my future career.

- Abdelshafa Abdala, Marketing and Digital Media Graduate, 2015 -

Support Elements
  • Career Advice
  • CV Preparation
Assessment and certification
  • This course is certified by QQI.
  • Assessment is based on a combination of work submitted during the year and exams.
  • Learners who successfully complete all 8 subjects will be awarded a QQI Level 5 Certificate in Marketing (5M2069).

More Level 5 Courses at BFEI

Entry Requirements

  • Leaving Certificate/LCA

Applicants should have achieved five passes OR five O6/H7s OR a combination of five O6/H7s OR have achieved the LCA with a Merit profile.

  • Others including Mature Students

If you are a mature student (aged 21 or over) and do not hold the Leaving Certificate, then you are welcome to apply. Each application will be assessed individually.

Advisory Meeting

Applicants will have an advisory meeting to offer guidance and to ensure course suitability. Places will be offered, on a first come basis, following the outcome of the personal Advisory Meeting, subject to the applicant meeting the entry requirements of the course. Applicants will also be advised on course costs and registration details.


At course commencement, students are required to pay for books, exams, €200 PLC Government Levy (unless exempt), a Student Services fee and where applicable professional body registration fees.  There are no tuition fees for EU students.


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