Introduction to Digital Marketing Strategy with Randall Glick
Learn the basic framework to build effective digital marketing strategies utilising different channels and platforms. The basic principles of marketing are to speak to the right people at the right time with the right message for the right purpose and we do this every day of our lives! This course will demystify the jargon and allow you to understand how to create effective digital marketing Strategies. While there will be walk throughs of platforms such as Google Ads, Google Search Console, Facebook Business Manager and Google Analytics, this will be to demonstrate research to aid in creating data driven strategic decisions.
This introductory course in Digital Marketing Strategy is ideal for small business owners, aspiring digital marketers, or simply for people interested in the field of digital marketing.
What will I study?
The course includes the following content:
Introduction to Digital Marketing
Digital Marketing Strategic Framework covering Goals & KPIs, Target Audiences and Personas, Channels and Platforms, Tactics, Budgeting and how to Pitch it
UX, UI and User Journeys
Websites and eCommerce
Search Engine Marketing (SEO & PPC)
Social Media Marketing (Organic & Paid)
Email & CRM Marketing
Data Collection, Analysis and Insights
Starts: Thursday 28th Sept. 2023
Time: 18:30 - 21:30
Duration: 12 weeks (Thursdays)
About your teacher:
Randall Glick has been working in and around the online arena since 2000 dealing with online business concerns to include, but not limited to; Data Analytics, Digital Business & Marketing, Website Analysis, e-Commerce, and Conversion Rate Optimisation.
Randall has worked in his own start-up e-Commerce company, worked directly with other online start-ups and existing businesses, as well as with digital agencies to implement, enhance and grow the online presence and profitability of small, medium and large enterprises. He presents an experienced view of the online landscape that encompasses the views of business owners, digital agencies and online visitors.
Randall attributes most of his marketing successes to strong analytical skills and deep delving into data to glean vital insights into user behaviour and activity. This analysis, coupled with his experience, enables him to provide advice and recommendations on how to improve marketing strategies and tactics as well as user experience and engagement to achieve key business goals and objectives.
Randall has been lecturing on Digital Marketing topics since 2010 for various organisations with class sizes ranging from 1-1 to over 150 in boardrooms, classrooms, lecture halls and online.
Assessment and Certification
100% Project - Create a Digital Marketing Strategy for an organisation of your choice.
Students who successfully complete the course will have obtained the QQI Level 6 module in Marketing Communications (6N4370)