Marketing, Innovation, and Technology


Marketing, Innovation and Technology Course - Dublin

At BFEI, located in Blackrock village, Co.Dublin we offer a QQI Level 5 Marketing, Innovation and Technology course

Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use digital media as an effective marketing tool? Could you see yourself running your own online business? This course offers you the opportunity to learn and apply the fundamentals of marketing using digital media platforms including the web and social media.

In the recovering global economy where there is an upsurge in online business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.

If you are more interested in the practical skills and gaining an in-depth knowledge of digital media design and software development tools, then why not also check out our Creative Multimedia courses.

Career Opportunities

As a graduate of this course, you can pursue careers in a range of areas including:
• Marketing/Sales
• Advertising
• Digital Marketing
• On-line Business

Course Structure

In conjunction with an external Government agency FIT (Fast Track into Information Technology), you will get the opportunity to do a practice interview with industry specialists. You will use the e-learning platform Moodle. 

Learners are prepared for the following:

  • Understand and apply the fundamentals of marketing.
  • Understand the principles and concepts underpinning buyer behaviour.
  • Design websites to represent an organisation or market a product.
  • Develop social media marketing and viral video campaigns.
  • Develop, create and run an on-line advertising campaign via social media platforms.
Core Elements
  • Marketing Practice
  • Advertising
  • Digital Marketing
  • Video Editing
  • Behavioural Studies
  • Statistics
  • Entrepreneurial Skills
  • Work Experience
  • Office 365 and Adobe Creative Cloud Licences are provided free of charge for use on personal devices.
  • Course Code

  • MIT
  • Duration

  • 1 year – full time September to May
  • Number of places

  • 30
  • Number of contact hours per week

  • 25
  • Timetable contact

  • 5 days

I was looking to go to DCU to do the Marketing Innovation & Technology (MINT) Degree and I decided that before I invested four years in a course, I would try it out for a year in BFEI to see if I liked it. As it turns out…I do. The BFEI course itself is very practical with eight modules covering a range of areas. The class sizes are small, which was really nice for me because I could ask loads of questions and I would definitely recommend the course. Since completing the course, I’ve been offered a place on the MINT course in DCU and feel that I have a fantastic foundation in Marketing from BFEI.

- Iosac Coleman, Marketing, Innovation & Technology Graduate, 2019 -

Support Elements
  • Career Advice
  • CV Preparation
Assessment and certification
  • This course is certified by QQI.
  • Assessment is based on a combination of work submitted during the year and exams.
  • Learners who successfully complete all 8 subjects will be awarded a QQI Level 5 Certificate in Marketing (5M2069).

More Level 5 Courses at BFEI



If you want to get a degree, then you can apply through the CAO system for entry into courses in the QQI Higher Education Links Scheme such as:

BA (Hons) Business Studies or BSc (Hons) Marketing, Innovation and Technology Dublin City University – BA (Ord) Advertising and Marketing Communications or BBus (Ord) in Marketing Technological University Dublin [Tallaght] -
Higher Certificate in Marketing Technological University Dublin [City] -

Check out the updated BFEI CAO Progression Pathways Chart with new progression options included for TCD, NUI Maynooth and University of Limerick.  CAO data shows that many BFEI graduates from 2018/2019 secured excellent CAO offers.

More Business Courses at BFEI

Entry Requirements

  • Leaving Certificate/LCA

You must have achieved 5 passes or 5 O6/ H7s or a combination of 5 O6/H7s or have achieved the LCA with a Merit profile, or have achieved a full relevant QQI Level 4 Award.

  • Mature Applicants

Mature applicants (aged 21 and over) and other applicants without the formal entry requirements will be assessed individually for suitability.

Advisory Meeting

Applicants will be invited to attend an advisory meeting to offer guidance and to ensure course suitability. Information on course costs and the registration/induction process will also be provided at this meeting. 

Places will be offered, on a first come basis, subject to the applicant meeting the entry requirements and subject to a place being available.  


At course commencement, students are required to pay for books, exams, €200 PLC Government Levy (unless exempt), a Student Services fee and where applicable professional body registration fees.  There are no tuition fees for EU students.


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