Marketing, Innovation, and Technology


Marketing, Innovation and Technology Course - Dublin

At BFEI, located in Blackrock village, Co.Dublin we offer a QQI Level 5 Marketing, Innovation and Technology course

Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use digital media as an effective marketing tool? Could you see yourself running your own online business? This course offers you the opportunity to learn and apply the fundamentals of marketing using digital media platforms including the web and social media.

In the recovering global economy where there is an upsurge in online business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.

If you are more interested in the practical skills and gaining an in-depth knowledge of digital media design and software development tools, then why not also check out our Creative Multimedia courses.

Career Opportunities

As a graduate of this course, you can pursue careers in a range of areas including:
• Marketing/Sales
• Advertising
• Digital Marketing
• On-line Business

Course Structure

In conjunction with an external Government agency FIT (Fast Track into Information Technology), you will get the opportunity to do a practice interview with industry specialists. You will use the e-learning platform Moodle. 

Learners are prepared for the following:

  • Understand and apply the fundamentals of marketing.
  • Understand the principles and concepts underpinning buyer behaviour.
  • Design websites to represent an organisation or market a product.
  • Develop social media marketing and viral video campaigns.
  • Develop, create and run an on-line advertising campaign via social media platforms.
Core Elements
  • Marketing Practice
  • Digital Marketing
  • Video Editing
  • Behavioural Studies
  • Statistics
  • Entrepreneurial Skills
  • Spreadsheets
  • Work Experience
  • Office 365 and Adobe Creative Cloud Licences are provided free of charge for use on personal devices.
  • Course Code

  • MIT
  • Duration

  • 1 year – full time September to May
  • Number of places

  • 30
  • Number of contact hours per week

  • 25
  • Timetable contact

  • 5 days

I found learning Digital Marketing, Social Media Platforms and other new technologies fascinating. Now I am able to explain what is going on behind the scene in different search engines and how Google, Facebook, Twitter, Pinterest, LinkedIn, Google+ …etc work.  I learned how to design  a website by using HTML, CSS, Javas scripts and CMS.  Added to that, I learned how to optimise websites to improve search engine results to attract customers.  The idea of collaborating business with new technology opened my eyes  to another world I have never thought about.   The lecturers at BFEI are supportive, helpful and gave me the confidence to decide my future career.

- Abdelshafa Abdala, Marketing and Digital Media Graduate, 2015 -

Support Elements
  • Career Advice
  • CV Preparation
Assessment and certification
  • This course is certified by QQI.
  • Assessment is based on a combination of work submitted during the year and exams.
  • Learners who successfully complete all 8 subjects will be awarded a QQI Level 5 Certificate in Marketing (5M2069).

More Level 5 Courses at BFEI



If you want to get a degree, then you can apply through the CAO system for entry into courses in the QQI Higher Education Links Scheme such as:

BA (Hons) Business Studies or BSc (Hons) Marketing, Innovation and Technology Dublin City University –

BA (Ord) Advertising and Marketing Communications or BBus (Ord) in Marketing Technological University Dublin [Tallaght] -
Higher Certificate in Marketing Technological University Dublin [City] -

Check out the updated BFEI CAO Progression Pathways Chart with new progression options included for TCD, NUI Maynooth and University of Limerick.  CAO data shows that many BFEI graduates from 2019/2020 secured excellent CAO offers.

More Business Courses at BFEI

Entry Requirements

  • Leaving Certificate/LCA

You must have achieved 5 passes or 5 O6/ H7s or a combination of 5 O6/H7s or have achieved the LCA with a Merit profile, or have achieved a full relevant QQI Level 4 Award.

  • Mature Applicants

Mature applicants (aged 21 and over) and other applicants without the formal entry requirements will be assessed individually for suitability.

Application Process

Places will be offered, on a first come basis, subject to the applicant meeting the entry requirements and subject to a place being available.  Apply on-line for free.


At course commencement, students are required to pay for books, exams, €200 PLC Government Levy (unless exempt), a Student Services fee and where applicable professional body registration fees.  There are no tuition fees for EU students.


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