Social Media Promotion Made Easy

This course is designed for anyone who wants to promote a business, service, project, or personal brand using social media. It is ideal for small business owners, freelancers, self-employed professionals, creatives, charities, community organisations, and anyone starting a new venture. No previous experience in design, AI, or social media marketing is required. Through a practical, hands-on approach, participants will learn how to combine AI with easy-to-use design tools to plan, create and manage high-quality social media content with confidence.

Topics include: (But are not limited to)

• Defining Your Brand, Goals and Choosing the Right Social Media Platforms
• Canva Foundations: Creating Your Brand Kit and Content Templates
• Planning a Practical Content Calendar
• Creating Professional Static Posts
• Designing Engaging Carousel Posts
• Creating and Editing Short-Form Videos
• Understanding Organic vs. Paid Social Media Marketing
• Building a Sustainable Social Media Strategy Without Burnout

The topics above provide a guide to the course content. The programme is delivered flexibly, allowing additional time to be devoted to topics that are most relevant to the interests, goals and experience of the group. Additional topics may also be introduced where appropriate.

About the Instructor -  Claudia Poletto

I learned social media the hard way: out of necessity, while promoting my own wellness business. Although I have more than 12 years of academic study behind me, it was the realities of promoting a business online, through years of trial and error, that taught me the skills I use today.

I am largely self-taught and have continually developed my knowledge through online courses with industry experts such as Sarah Roizman, Sam Ovens and Hernan Vazquez. I was also a student on the Social Media Content Creator course at Dublin College Blackrock.

Since 2019, I have built an online presence across my professional profiles, growing a combined audience of more than 65,000 followers. This course is based on that practical, real-world experience, focusing on the strategies, systems and tools that I use every day, rather than theory alone.